About Us


Elaine’s special rapport with wild birds started over 20 years ago. She was fascinated by all the beautiful birds that were hopping around, with their beautiful colours and markings, and since then she has shown a keen interest in these delightful creatures.

Elaine’s birding started as a passion for birding. Due to the urbanisation of the surrounding areas the birds have fewer places to find food. Elaine concluded that by formulating a quality supplementary feed she would be able to encourage a greater variety of garden visitors. Through trial and error Elaine created and perfected a formulation over a period of 6 years.

Eventually the success resulted in supplying “Bird Grub” to friends only, but the need to share the joy and excitement that these birds bring was more than sufficient motivation to increase production.

Thus Elaine’s Birding & Wildlife Products was established. It aims to encourage people to enjoy nature on their doorsteps and to appreciate the special avian blessings that we have in Africa. Yet the famous “Bird Grub” spawned many other products to feed birds in the garden and keep them coming back.

We are proud to say that all products that we design and produce are hand crafted in South Africa. Elaine’s products have not only changed the lives of bird lovers, but also changed the lives of the people she employs, providing them with employment.